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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. 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A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. 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A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. Brand Guidelines (To be linked)   ","absoluteBoundingBox":{"x":12122.5,"y":1099.8447265625,"width":327.0,"height":5244.0},"isolatedAbsoluteRenderBounds":{"x":12122.5,"y":1099.8447265625,"width":327.0,"height":5244.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":327.0,"y":5244.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"1. Company Overview \nBoilerplate: \nsmartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. 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Built on MyTherapy, the medication management platform with the largest patient reach worldwide, our fully integrated DTP ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  ","absoluteBoundingBox":{"x":11284.0,"y":1006.0,"width":720.0,"height":105.0},"isolatedAbsoluteRenderBounds":{"x":11284.7197265625,"y":1010.40002441406,"width":713.4404296875,"height":99.31201171875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,95.0]],"size":{"x":720.0,"y":105.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Smartpatient is the leading partner for holistic, scalable, and compliant direct-to-patient solutions (DTP). 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. 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A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. Brand Guidelines (To be linked)   ","absoluteBoundingBox":{"x":11284.0,"y":452.0,"width":327.0,"height":5244.0},"isolatedAbsoluteRenderBounds":{"x":11284.0,"y":452.0,"width":327.0,"height":5244.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":327.0,"y":5244.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"1. Company Overview \nBoilerplate: \nsmartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. ","absoluteBoundingBox":{"x":11284.0,"y":956.0,"width":800.0,"height":182.0},"isolatedAbsoluteRenderBounds":{"x":11284.0,"y":956.0,"width":800.0,"height":182.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,45.0]],"size":{"x":800.0,"y":182.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Boilerplate: \nsmartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. ","lineIndentations":[0,0],"lineTypes":["NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","textAlignVertical":"CENTER","style":{"fontFamily":"Inter","fontPostScriptName":"Inter-Medium","fontStyle":"Medium","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"CENTER","letterSpacing":-0.09,"letterSpacingValue":-0.5,"letterSpacingUnit":"PERCENT","lineHeightPx":26.1000003814697,"lineHeightPercent":119.812210083008,"lineHeightPercentFontSize":145.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"192:15881":{"type":"TEXT","id":"192:15881","name":"1. Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. Brand Guidelines (To be linked)   ","absoluteBoundingBox":{"x":11284.0,"y":452.0,"width":327.0,"height":5244.0},"isolatedAbsoluteRenderBounds":{"x":11284.0,"y":452.0,"width":327.0,"height":5244.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":327.0,"y":5244.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"1. Company Overview \nBoilerplate: \nsmartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. 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A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. 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Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.","absoluteBoundingBox":{"x":11525.0,"y":1977.0,"width":479.0,"height":120.0},"isolatedAbsoluteRenderBounds":{"x":11525.6748046875,"y":1981.125,"width":471.7529296875,"height":114.35498046875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,45.0]],"size":{"x":479.0,"y":120.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. Brand Guidelines (To be linked)   ","absoluteBoundingBox":{"x":10140.0,"y":1670.0,"width":327.0,"height":5244.0},"isolatedAbsoluteRenderBounds":{"x":10140.0,"y":1670.0,"width":327.0,"height":5244.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,40.0]],"size":{"x":327.0,"y":5244.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0,"g":0.0,"b":0.0,"a":1.0},"visible":true,"opacity":1.0}],"visible":false,"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"1. Company Overview \nBoilerplate: \nsmartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. 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Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. 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Company Overview  Boilerplate:  smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.    Mission Statement:   Improving patient lives every day for a healthier tomorrow.    2. Key Facts & Figures  90 Employees  Offices in Munich, Germany (HQ) and Warsaw, Poland  Acquired by Redcare Pharmacy in 2021  3. Products & Services  Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.   MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.    4. Areas of Expertise  Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations  Digital health and pharmaceutical industry  Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers  5. Leadership Team (updated photos + short bios to be added)  Amir Ali, Managing Director   Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.  Dr. Sabrina Hroß, Head of Data  Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.  Ira von Arnim, Chief Commercial Officer   Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.  Sebastian Seibold, Head of Partner Success  As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.    Alexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy  Alex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.    6. Media Assets (coming soon)  High-resolution logos (in multiple formats)  Product images, screenshots, and photos of offices/facilities  Executive headshots    7. Partner Quotes  Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis  This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany    Working with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck    Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone    8. Recent Press Coverage  TBD  10. Contact Information  Danielle Bullock, Head of B2B Marketing   Tuqa Al-Sheikh, Marketing Manager  Email: press@smartpatient.eu  Phone: +49 89 1222493 00  Website: www.smartpatient.eu   LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh  11. Legal & Regulatory Information  Smartpatient and MyTherapy are:  ISO 13485  ISO 27001 certifications  GDPR-compliant  HIPAA-compliant    12. 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As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape. \n \nMission Statement:  \nImproving patient lives every day for a healthier tomorrow. \n \n2. Key Facts & Figures \n90 Employees \nOffices in Munich, Germany (HQ) and Warsaw, Poland \nAcquired by Redcare Pharmacy in 2021 \n3. Products & Services \nSmartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.  \nMyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally. \n \n4. Areas of Expertise \nPatient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations \nDigital health and pharmaceutical industry \nFocused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers \n5. Leadership Team (updated photos + short bios to be added) \nAmir Ali, Managing Director  \nAmir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys. \nDr. Sabrina Hroß, Head of Data \nSabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey. \nIra von Arnim, Chief Commercial Officer  \nIra is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models. \nSebastian Seibold, Head of Partner Success \nAs Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich. \n \nAlexander Branden, Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy \nAlex is the Director of Enhanced Pharma Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare. \n \n6. Media Assets (coming soon) \nHigh-resolution logos (in multiple formats) \nProduct images, screenshots, and photos of offices/facilities \nExecutive headshots \n \n7. Partner Quotes \nOur relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition. Tejas Ranade, Global Patient Solutions and Services at Novartis \nThis partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.  Stephan Ladenburger, Head Immunology UCB, Germany \n \nWorking with smartpatient has been an accelerator for our Digital Health team. 
The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions. Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly. Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck \n \nWorking together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone \n \n8. Recent Press Coverage \nTBD \n10. Contact Information \nDanielle Bullock, Head of B2B Marketing  \nTuqa Al-Sheikh, Marketing Manager \nEmail: press@smartpatient.eu \nPhone: +49 89 1222493 00 \nWebsite: www.smartpatient.eu  \nLinkedIn: https://www.linkedin.com/company/smartpatient-gmbh \n11. Legal & Regulatory Information \nSmartpatient and MyTherapy are: \nISO 13485 \nISO 27001 certifications \nGDPR-compliant \nHIPAA-compliant \n \n12. 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