Press & Media Kit
1. Company Overview
Boilerplate:
smartpatient is the creator of MyTherapy, the world’s most widely used medication management app, supporting over 12 million patients worldwide. As part of Redcare Pharmacy, smartpatient is building a fully integrated digital health ecosystem that combines patient activation, personalized support, medication dispensing, and real-world insights. Our scalable, patient-centric solutions connect patients, healthcare providers, and pharmaceutical partners to drive better outcomes across the healthcare landscape.
Mission Statement:
Improving patient lives every day for a healthier tomorrow.
2. Key Facts & Figures
- 90 Employees
- Offices in Munich, Germany (HQ) and Warsaw, Poland
- Acquired by Redcare Pharmacy in 2021
3. Products & Services
smartpatient:
Smartpatient is the leading partner for holistic, scalable, and compliant digital health solutions. Built on MyTherapy – the medication management platform with the largest patient reach worldwide – our fully integrated digital health ecosystem is designed to support any disease and treatment area, delivering measurable value for brand, commercial, marketing, digital, and medical teams of pharmaceutical companies.
MyTherapy:
MyTherapy is the world’s largest medication management platform, supporting over 12.5 million patients. Available in any language and adaptable to any region, MyTherapy empowers pharmaceutical companies to efficiently scale patient engagement and digital health programs worldwide. The platform offers end-to-end, compliant solutions for medication reminders, personalized therapy support, and real-world data insights—improving adherence and outcomes for patients while delivering measurable value for pharmaceutical partners. As part of Redcare Pharmacy, MyTherapy is at the heart of a fully integrated digital health ecosystem, advancing better health outcomes for patients globally.
4. Areas of Expertise
- Patient Activation, Personalized Patient Support, Chronic Disease Management, Data & Insights, Remote Patient Monitoring, Telehealth services and Online Pharmacy Integrations
- Digital health and pharmaceutical industry
- Focused on pharmaceuticals, clinical research organizations, pharmacy retailers, telehealth providers
5. Leadership Team
Amir Ali, Managing Director
Amir is the Managing Director at smartpatient and a member of the Commercial Leadership Team at Redcare Pharmacy. With over 10 years of experience in Digital Health and Pharma, he has built impactful solutions that have improved healthcare delivery worldwide. Amir has led the development of fully integrated digital health ecosystems, enabling seamless end-to-end patient journeys.
Dr. Sabrina Hroß, Head of Data
Sabrina is Head of Data & Insights at smartpatient, where she and her team develop Rx Insights to help pharma partners enhance patient outcomes. With a PhD in Systems Biology and Mathematics and over a decade of experience in data science and healthcare, Sabrina is dedicated to leveraging technology to support patients and caregivers—a mission inspired by her family’s cancer journey.
Ira von Arnim, Chief Commercial Officer
Ira is Chief Commercial Officer at smartpatient, where she designs patient centric solutions that improve lives and drive outcomes. She works closely with Pharma partners to define innovative digital health models and shape strategies for a holistic health ecosystem. She has over 10 years of experience in Pharma and strategy—including leadership roles at Sanofi, Charles River Associates, Ada Health, and CEPTON Strategies. Ira is passionate about expanding access to innovative medicines, and driving holistic patient care models.
Sebastian Seibold, Head of Partner Success
As Head of Partner Success Manager at smartpatient, Seb heads the team collaborating with pharma companies to deliver innovative patient support solutions through MyTherapy. Since joining smartpatient in 2017, he has overseen the launch of numerous global projects and excels at overcoming complex partner challenges. A Bavarian at heart, Seb’s passion for digital health was shaped by his travels and his roots by Lake Tegernsee, ultimately bringing him back to Munich.
Alexander Branden, Director of Enhanced Pharmacy Solutions & MyTherapy at Redcare Pharmacy
Alex is the Director of Enhanced Pharmacy Solutions & MyTherapy at Redcare Pharmacy, where he leads digital health initiatives to improve pharmaceutical care across Europe. Previously, he was Co-founder and CEO of Elona Health, spearheading innovations in mental health and digital therapy. Known for his entrepreneurial mindset and award-winning leadership, Alex is dedicated to advancing patient-centric digital health solutions and shaping the future of accessible healthcare.
6. Media Assets
Smartpatient & MyTherapy logos in high resolutions and multiple formats
DOWNLOAD
Executive headshots
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MyTherapy Product images & screenshots (ENGLISH)
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MyTherapy Product images & screenshots (DEUTSCH)
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Smartpatient compliance badges
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7. Partner Quotes
Our relationship with smartpatient dates back to 2018. Since then, we’ve worked closely on developing impactful solutions so patients on our medicines have the support they need to better manage their condition.
Tejas Ranade, Global Patient Solutions and Services, Novartis
This partnership represents a step forward in making patient support more accessible, leveraging digital health solutions to bring support directly to those living with severe diseases.
Stephan Ladenburger, Head Immunology UCB, Germany
Working with smartpatient has been an accelerator for our Digital Health team. The team is consistently reliable, proactive, and solution-oriented — always willing to go the extra mile. Their agility and expertise have made collaboration smooth, even in complex settings. Their platform is robust and continuously improving, and it has allowed us to shift significant workload from our PSP teams while still delivering high-quality patient support. Real-time injection data has enabled us to better understand adherence patterns and take targeted actions.
Compared to other solutions, smartpatient stands out for the consistency of their delivery, their deep understanding of patient needs, and their ability to adapt quickly to changing requirements. It’s a partnership we value highly.
Alan Mc Kernan, Director, Core Team Lead, Global Digital Health, Merck
Working together with smartpatient and the MyTherapy app brings us closer to our patients — both on a professional and a human level. We gain valuable insights into their needs and challenges, enabling us to provide even more targeted and personalized support in their nutritional therapy. Julia Häuser, DACH Brand Manager at Danone.
Julia Häuser, DACH Brand Manager at Danone
Through our collaboration with Smartpatient, we have found the perfect partner to support patients effectively and create real added value. Their innovative solutions not only align seamlessly with our mission at ALK but also address the critical pain point of therapy adherence, making them the ideal choice for driving meaningful engagement and improving patient care.
Rieke Martens , Product Manager at ALK
- Contact Information
Danielle Bullock, Head of B2B Marketing
Tuqa Al-Sheikh, Marketing Manager
- Email: press@smartpatient.eu
- Phone: +49 89 1222493 00
- Website: www.smartpatient.eu
- LinkedIn: https://www.linkedin.com/company/smartpatient-gmbh
- Legal & Regulatory Information
Smartpatient and MyTherapy are:
- ISO 13485
- ISO 27001 certifications
- GDPR-compliant
- HIPAA-compliant
For media inquiries, partnership requests, or questions about using our brand assets, please email marketing@smartpatient.eu.
